Media Information
Cable & Satellite International is a leading international technology title for the cable, satellite, terrestrial broadcast, IPTV, HDTV and mobile TV industries.

Established in 1999, CSI is a bi-monthly, fully BPA audited title that targets board-level decision makers and senior management.

CSI focuses on technology developments in content contribution, distribution/transport, transmission and fixed/mobile reception. In addition, CSI endeavours to assess and analyse the business implication of these technologies in a highly competitive and rapidly evolving industry sector.

Supporting your marketing strategy
Whether you wish to launch/promote a specific product, increase brand awareness or position your company as a thought-leader in a particular area of expertise, CSI is able to provide a worldwide platform for you to achieve your marketing objectives.

Reaching the right people
As a requirement of its BPA audit terms of control, CSI employs a strict readership qualification procedure. This ensures that CSI is received and read by industry professionals who specify, recommend and authorize technology-related purchases.

Ensuring value for money
CSI has a BPA audited average circulation per issue of 7,000 which guarantees you a large, high-level audience for your advertising message. With additional show copies, the average circulation of CSI is approximately 10,000 per issue.

Editorial focus
While CSI’s roots lie solely in covering cable and satellite developments, our focus in recent years has expanded in line with a converging marketplace.

With this in mind, CSI now encompasses a wider editorial remit, looking at developments in mobile TV, IPTV, online/internet TV, home networking and other emerging areas of broadcasting and telecoms.

Convergence is an overused, and sometimes misunderstood, term by the industry, but it is real and finally happening. We aim to cover these impacts as silos break down and end-users begin to consume the same digital content across multiple platforms.

Reaching a worldwide market
CSI provides a consistently strong European circulation and increasing distribution year-on-year across the rest of the world. Our readership in the Middle & Far East has doubled within the last two years and we maintain a significant readership base in North America. The title is heavily distributed at all the major trade shows and exhibition throughout the year, including NAB, IBC, Broadcast Asia, CABSAT, 3GSM & ANGA Cable to name but a few. Show copies of CSI can, therefore, be used to target specific markets via these events.

CSI-China
In March 2007, CSI will launch its new quarterly Chinese language edition, CSI-China, which will combine translations of the best features appearing in CSI plus China-focused news and editorial. In addition to targeting an initial readership of 3,000+ industry decision-makers within the region, CSI-China will also be heavily distributed at the major Chinese shows and seminars, including CCBN & the Mobility World Congress.

Complementing your marketing plan with a proven advertising platform

CSI offers advertisers a unique marketing platform to its advertisers. We are one of the few titles that focuses specifically on technology issues across all the major industry sectors and, therefore, offer our advertisers the chance to target potential purchasers in all key industry sectors at once, thus recognizing the way much core technology is marketed.

There is no other publication with the same target market that can match the quality or depth of our technology-focused editorial and this is reflected in the reputation for integrity CSI has earned since its launch amongst its readership. This is reflected in the regular involvement of CSI’s major advertisers, including:

ADB, APS-Astra, Arqiva, Arris, Amos Spacecom, C-COR, Conax, Digital Rapids, Globecast Harmonic, Harris, Intelsat, Irdeto, Microsoft TV, Nagravision, NDS, Pixelmetrix . Scientific Atlanta, SeaChange, Scopus, Sislink Tandberg TV, Teleste & Viaccess.

Marketing Opportunities

Display advertising
Increases Brand Awareness - Display advertising provides an excellent method of raising your company's brand awareness in this highly competitive marketplace. Visibility is crucially important in putting you ahead of the competition.

Strategic Positions offered- Placing a specific message beside focused editorial features helps to associate your brand with a
particular topic. Such positioning extends your reputation as a thought leading solution provider in your area of expertise.

Cover Sites available - Branding on cover sites within CSI puts your message on show every time the publication is read, thus maximizing your exposure and response potential.

Series Advertising - Series advertisers consolidate their brand in the marketplace and are able to use different messages strategically. The result is that they become renowned, trusted and seen as key players in the industry.

RATES
Full-page four colour £3,142
Double page spread £5,273
Display page plus full page profile £5,034
Half page £1,841  
Quarter page £1,182
(For early positions there is a surcharge of £450)
Series discount 10% for 4
Outside back cover £3,746
Inside front cover £3,643
Inside back cover £3,456 (All rates are in £ sterling)
Agency commission : 10%

Cancellation :Advertisements cannot be cancelled within six weeks of publication date.

Reprints : Reprints of articles appearing in the directory are available upon request. Articles may NOT be reproduced without the permission of the publishers.

Inserts
Inserts are an extremely cost effective way to reach our readers with promotional literature for your company, products and services. The standard insert rate is £495 per 1,000 copies based on the insert weighing up to 20 grams. Inserts need to be at the printers at least one week in advance of our specified press dates.

N.B. : All rates quoted are exclusive of VAT. Full series must be booked to qualify for relevant discount.

MECHANICAL DATA
Full page
Type area: 262mm x 181mm
Trim: 297mm x 210mm
Bleed: 303mm x 216mm
Double Page Spread
Type area: 262mm x 390mm
Trim: 297mm x 420mm
Bleed: 303mm x 426mm
1/2 page horizontal
128mm x 181mm
1/2 page vertical
262mm x 88mm
1/4 page
128mm x 88mm
Third page horizontal strip
61mm x 181mm
Spot colour is defined as being
black and another standard colour
produced through four colour process.

Sponsorship of supplements
Each year, CSI produces 3 ‘outbound’ supplements on specific topics (recent topics include: Mobile TV, IPTV, and Convergence). Supplements are usually 16-20 pages and comprise of a minimum of 3 features within the broad topic range.

Supplements  provide a unique sponsorship opportunity for one company to raise their profile and be seen as leaders in the field that the supplement is focused on.

The sponsorship package consists of:
-The opportunity to write a generic introduction to the supplement of 600/700 words, written by the sponsor and fully credited to the author. This consolidates the sponsoring company as an authority on the subject covered in the supplement.
-A full page advertisement in the supplement's prime site.
-The sponsor's logo and the words "sponsored by" on the supplement
cover.
-The words "sponsored by" on each editorial page of the supplement.

Editorial involvement opportunities for advertisers
CSI offers a variety of methods for our advertisers to get involved with the editorial aspects of the magazine, not only via the supplements, Focus features and other such opportunities. These provide advertisers with the chance to write about topics that may not be covered on our features list.

Focus features

A Focus feature provides an excellent opportunity for companies to promote themselves in a mini inbound supplement, using both display advertising and editorial coverage. A Focus feature consists of the following:
-A full-page advert.
-A focus cover page (inbound) bearing your company logo and the words 'Sponsored By'
-A 2-page feature written by yourselves on a subject that is relevant to you. Your logo to appear on each page.
-A 2-page feature written by us on the same subject, also bearing your logo on each page.

Advertorials
Advertorials provide an ideal opportunity for companies that need their message to carry more detail than can be conveyed in a traditional display advertisement. CSI is happy to provide advertorial opportunities at standard display advertising rates. The rate is inclusive of design, proofing and any editorial assistance.

The CSI Business Directory
The directory section of the magazine offers an extremely cost effective way to ensure that your company details are easily
accessible to our readers. An entry in the directory will appear in each edition of the magazine for a whole year (six editions). Your entry will include your company logo, full contact details and up to 80 words to promote your business/services as well as a banner heading of your choice.  We also offer an additional option of placing your listing in our online directory.

Creative marketing and branding
CSI also offers a range of creative marketing and branding ideas
such as:-
1. Opening/Closing Spread
2. Gate Fold
3. Belly Band
4. The Strap-On
5. ½ A4 False Cover
6. Full A4 False Cover
7. Tip-on

CSI is happy to look into any other creative opportunities. Please contact us in order to discuss any ideas.

With an e-subscriber list in excess of 15,000, sponsorships of our regular e-newsletters (sent every 2-3 weeks) have proved hugely popular (see below). In addition to these we are now offering the opportunity to reach our subscriber list with an E-blast.

This is a unique way to send a dedicated message from your company direct to the inbox of our subscribers and provides an excellent opportunity for your company to gain maximum exposure within the industry. E-blasts can be sent on the day of your choice (subject to availability*): time of sending is always 5:30pm.
*As we highly value our e-subscribers and strictly control the amount of mailings they receive from us, we can only allow 2 E-blasts per month.
The cost of an E-blast is GB£1500 – content is entirely up to you and can contain graphics, logos, text and hotlinks.

E-newsletter sponsorships
CSI sends out an online newsletter every 3 weeks which seeks to round-up and analyse the most recent developments within the industry. The newsletters are received by over 15,000 of our e-subscribers worldwide and, therefore, present an excellent, cost-effective way of reaching potential international customers We offer one company exclusive sponsorship per newsletter which includes a banner advert, 100 words of text describing key products/services + links to be positioned a the top of the newsletter.
An e-news sponsorship costs GB£1200

Website
Our website www.cable-satellite.com offers several opportunities to promote your company via linked banners and/or buttons on the various pages. We can also host details of your events via linked banners/buttons on our events listings page

Podcasts/Video hosting
CSI is now hosting podcasts and video presentations/promotions. We will promote your podcast/video to our extensive e-subscriber list and publicise your activity via a specially dedicated e-blast.
CSI is also able to offer and end-to-end production service for these activities. We can help you plan your podcast/video presentation, host it or conduct the interview if you wish and provide the recording studios, camera/sound equipment, technicians and editing facilities to ensure a high quality finished product’

AWARDS

The CSI Product of the Year Awards
The CSI Product of the Year Awards are designed to recognise excellence
and innovation in the industry. The award ceremony takes place every year at the IBC show, Amsterdam in September.
For full details on the CSI Awards, please visit the awards website: www.cable-satellite.com/awards

EVENTS

CSI Roundtables
Roundtables provide an opportunity of positioning your company as a thought leader & innovator in your particular area of expertise.
The roundtable panel- usually numbering 5-6 members- meets to discuss a key area or development within the industry. 
The meeting will be held at a prestigious location in London and, in addition to the discussion itself, will provide excellent networking opportunities over lunch or dinner afterwards.
Following the meetings there will feature an extensive, 6 page write-up in the following issue of Cable & Satellite International, which will also contain the logos of all the sponsoring companies on all relevant pages, together with a profile of your delegate.

Recent roundtable topics have included: CA/DRM, HDTV, IPTV, Mobile TV & The future of STB technology.
  
Cost of roundtable co-sponsorship/participation is GB£3,000 

CSI Conferences
CSI organizes a range of one and two day conferences that focus on the most relevant and contentious issues facing the industry; recent conferences have focused on Mobile TV & Home Networking. CSI Conferences aim to attract the very best speakers from a variety of disciplines including manufacturers, operators, broadcasters, analysts, government and regulators. These high-level conferences are designed to attract delegates of similar profile to CSI’s core readership, namely board-level decision makers and senior management.