 |
|
We can accept adverts in a variety of formats. Follow the guidelines below for the format of your choice and then go to page 3 for instructions on how to send it to us.
ADVERT FORMATS
1. PDFs
All PDF’s MUST be created using Perspective Publishing’s own specific
settings. These have been supplied by our
printers and therefore must be used to guarantee quality of output. Depending
on how you create your pdf there are Acrobat Distiller and Quark XPress settings
illustrated on starting on page 4 of this document.
IMPORTANT: ADVERTS MUST HAVE CROP MARKS AND 3MM BLEED IF A4 SIZE AND ARTWORK GOES TO EDGE OF PAGE
- Acrobat 4.05 is the required software for creating PDFs. They
must be created using the settings provided in the next 3 pages of this
document. PDF files to be supplied as composite CMYK.
- PDF files must only contain single page elements.
- Pages must be created to include bleed when required. Page dimensions
must comply with our advert dimensions found on page 2.
- Crop marks must be outside the trim area. A 3mm off-set is recommended.
- Files must contain all images in high-resolution, CMYK format and
have all fonts embedded.
- Files should not contain any TrueType or MultipleMaster fonts, original
JPEG images, or copydot scan elements.
- All files should be run through a Flightchecking application before
transmission, to ensure file and colour integrity.
The Flightchecker must ensure the following:
Acrobat 3.0 compatibility. Image resolution = 300dpi (min). All fonts embedded. Colour = CMYK.
- The proof being supplied must be generated from the PDF. Proofs must be supplied of the digital file submitted (ie: the PDF). We require 100% of final size
2. QUARK, PHOTOSHOP AND ILLUSTRATOR FILES
- We can accept PC and MAC artwork from the following software
applications:
Quark 5.0, Photoshop 7.0 and Illustrator 10.0 files. NO FREEHAND, COREL DRAW, WORD, INDESIGN OR POWERPOINT FILES.
- Adverts supplied as Quark files must be accompanied with high resolution
graphics (TIFFS, JPGs or EPSs) and all
relevant postscript fonts. A colour proof must be provided.
- Adverts can be supplied as complete graphics (TIFFS, JPGs or EPSs)
at a resolution of 300dpi with bleed if required.
- We can only accept MAC files by ISDN. Any PC files can be emailed or sent on CD.
3. ADVERT DIMENSIONS
A4
| Type area: | 262 x 181 mm |
| Trim: | 297 x 210 mm |
| Bleed: | 303 x 216 mm |
Half Page Horizontal
| Type area: | 128 x 181 mm |
If you want bleed then also use the following specs:
| Trim: | 143 x 210 mm |
| Bleed: | 149 x 216 mm |
Half Page Vertical
| Trim: | 297 x 100 mm |
| Type area: | 262 x 88 mm |
If you want bleed then also use the following specs:
| Trim: | 297 x 100 mm |
| Type area: | 303 x 103 mm |
Quarter Page
| Type area: | 128 x 88 mm |
(We don’t usually have bleeding quarter page ads)
DPS
| Type area: | 262 x 390 mm |
| Trim: | 297 x 420 mm |
| Bleed: | 303 x 426 mm |
Half Page DPS
| Type area: | 128 x 390 mm |
| Trim: | 144 x 420 mm |
| Bleed: | 147 x 426 mm |
Quarter Page DPS
| Type area: | 69 x 390 mm |
| Trim: | 84 x 420 mm |
| Bleed: | 87 x 426 mm |
Quarter Page Strip
| Type area: | 60 x 181 mm |
| Trim: | 75 x 210 mm |
| Bleed: | 78 x 216 mm |
HOW TO SEND COPY TO PERSPECTIVE PUBLISHING
All files must be supplied in digital format.
1. PDF’s by email
If you have created a pdf using our settings then it is quick and easy
to email us the file. Please ask for specific email addresses from your
advertising contact.
2. QUARK, PHOTOSHOP AND ILLUSTRATOR FILES BY CD
All relevant graphics and fonts (screen and postscript) must be included.
The file(s) must be labelled so that it identifies with issue/title of
the magazine and the client. A faxed proof is also
necessary to ensure the advert is output correctly.
Alternatively, copy all the relevant files, including fonts (screen and postscript)
and graphics onto a CD, enclosed with a colour proof. Send the
artwork to the address below along with the name of the magazine the advert
is to appear in.
3. FTP
Please ask for FTP details
4. BY POST
Perspective Publishing Limited
Sixth Floor, 3 London Wall Buildings,
London, EC2M 5PD
United Kingdom
