Media Information
Overview
Europe's Leading technology magazine for cable, satellite, terrestrial, IPTV and mobile TV.
Cable & Satellite International is a technology publication targeting the global video market, including cable, satellite, IPTV, mobile and terrestrial broadcast platforms.
We assess technology trends and provide detailed product analysis relevant to the core video delivery functions - namely content contribution/backhaul, distribution/transport, playout/transmission and home networking.
We also analyse the wider triple and quadruple play landscape.
The bi-monthly BPA audited print magazine is complemented by an email newsletter sent every two weeks to over 10,000 industry professionals, the CSI Product of the Year Awards, and roundtables that focus on various topics.
One quarter of the circulation are board-level executives, 39 per cent are senior technical, engineering or operations management from relevant sectors.
Every issue, CSI includes:
- Market and technology trends
- In-depth analysis of key technologies
- New or improved products/services
- Standards development and their relevance
- Network operator technology activities (orders, deployments, case studies)
- Previews and reports around major exhibitions
- Vendor news (financials, technology alliances, acquisitions)
- Research news
Supporting your marketing strategy
Whether you wish to launch/promote a specific product,
increase brand awareness or position your company as a
thought-leader in a particular area of expertise, CSI is able
to provide a worldwide platform for you to achieve your
marketing objectives.
Reaching the right people
As a requirement of its BPA audit terms of control, CSI
employs a strict readership qualification procedure. This
ensures that CSI is received and read by industry
professionals who specify, recommend and authorise
technology-related purchases.
Ensuring value for money
CSI has a BPA audited average circulation per issue of
7,000 which guarantees you a large, high-level audience for
your advertising message. With additional show copies, the
average circulation of CSI is approximately 10,000
per issue.
Reaching a worldwide market
CSI provides a consistently strong European circulation and
increasing distribution year-on-year across the rest of the
world.
Our readership in the Middle & Far East and Asia Pacific has doubled within the last two years and we maintain a significant readership base in North America.
The title is heavily distributed at all the major trade shows and exhibition throughout the year, including NAB, IBC, GSMA Mobile World Congress, CABSAT Dubai, Cable Congress, IPTV World Forum, ANGA to name but a few. Show copies of CSI can, therefore, be used to target specific markets via these events.
Editorial focus
While CSI's roots lie solely in covering cable and satellite
developments, our focus in recent years has expanded in
line with a converging marketplace. With this in mind, CSI
now encompasses a wider editorial remit, looking at
developments in mobile TV, IPTV, VOD, online/internet TV,
home networking and other emerging areas of broadcasting
and telecoms.
EDITORIAL PROGRAMME 2009
CSI magazine provisional forward features 2009
JANUARY/FEBRUARY
Features
TV-based social networking
IPTV in the hospitality market
Mobile TV/Video advertising
Satellite services in Central Asia
Ethernet in cable networks (byline)
SoftCA (byline)
Executive interview: Yahsat CEO (TBC)
Supplement: Mobile TV (TBC)
Relevant shows: Mobile World Congress, CabSat Dubai
Editorial deadline: 8 December
MARCH/APRIL
Features
3Gbps and the move to 1080p HD
MXF (Material Exchange Format)
IPTV in the enterprise
US cable DSO strategies
Executive interview: Amino CEO
Supplement: (TBC)
Roundtable: Video-on-demand (VoD)
Relevant shows: Cable Congress, IPTV World Forum, NAB
Editorial deadline: 9 February
MAY/JUNE
Features
Cable IP strategies: Is DOCSIS 3.0 a mature long-term
IPTV platform?
DVB-C2: Too little too late?
POF, RFOG and FTTH
Cable's emerging billing and back office challenges
Digital programme insertion (byline)
Executive interview: TBC
Roundtable: Targeted/addressable advertising
Relevant shows: ANGA
Editorial deadline: 6 April
JULY/AUGUST
Features
IPTV in Latin America
Contents storage models
Video over WiFi
Hybrid middleware
Executive interview: TBC
Editorial deadline: 1 June
SEPTEMBER/OCTOBER
Features
Any content to any device'
Tapeless HD production
Euro IPTV: the lessons so far
Online video advertising
TV purchasing/commerce
Executive interview: TBC
Roundtable: Satellite services and technology
Supplement: Digital signage
Relevant shows: IBC
Editorial deadline: 27 July
NOVEMBER/DECEMBER
Features
IPTV QoS/QoE revisited
Open security standards
Streaming codecs
Cable video reliability
Relevant shows: TBC
Editorial deadline: 5 October
Note: The editorial calendar is subject to change.
ADVERTISING RATES 2009: MARKETING OPPORTUNITIES
Complementing your marketing plan with a
proven advertising platform
CSI offers advertisers a unique marketing platform to its
advertisers. We are one of the few titles that focuses
specifically on technology issues across all the major
industry sectors and, therefore, offer our advertisers the
chance to target potential purchasers in all key industry
sectors at once, thus recognising the way much core
technology is marketed.
There is no other publication with the same target market that can match the quality or depth of our technology focused editorial and this is reflected in the reputation for integrity CSI has earned since its launch amongst its readership.
Display advertising
Display advertising provides an excellent method of raising
your company's brand awareness in this highly competitive
marketplace. Visibility is crucially important in putting you
ahead of the competition.
Advertising Rates
Series discount provided on application.
CSI also offers a range of creative marketing and branding ideas including opening/closing spreads, gate folds, belly bands, false covers and insert tip-ons. Please feel free to contact us in order to discuss these or any other ideas further.
Inserts
Inserts are an extremely cost effective way to reach our readers with promotional literature for your company, products and services. The standard insert rate is £495 per 1,000 copies based on the insert weighing up to 20 grams. Inserts need to be at the printers at least one week in advance of our specified press dates.
The CSI Business Directory
The directory section of the magazine offers an extremely cost effective way to ensure that your company details are easily accessible to our readers.
An entry in the directory will appear in each edition of the magazine for a whole year (six editions). Your entry will include your company logo, full contact details and up to 80 words to promote your business/services as well as a banner heading of your choice. We also offer an additional option of placing your listing in our online directory.
Cost for 12 month campaign: GBP 1,800
ONLINE ADVERTISING 2009: ONLINE OPTIONS
Display Advertising
CSI is pleased to confirm the launch of a re-design of its website to commence at the start of the new year.
Plans are in place for a number of initiatives that will see a rapid increase in web traffic and interaction throughout the coming weeks and months. These include not only a brand new design but also such offerings as an archive section, more regular news updates, a photo gallery, a section devoted to white-paper research, digital editions of all supplements, roundtables and special features, and an industry blog to name a few.
Throughout 2009 CSI will be offering all of the following
online advertising opportunities on a 3 month tenancy basis.
E-blasts
With an e-subscriber list in excess of 10,000, sponsorships of our regular e-blasts have proved hugely popular.
This is a unique way to send a dedicated message from your company direct to the inbox of our subscribers and provides an excellent opportunity for your company to gain maximum exposure within the industry. E-blasts can be sent on the day of your choice (subject to availability*): time of sending is always 5:30pm.
*As we highly value our e-subscribers and strictly control the amount of mailings they receive from us, we can only allow 2 E-blasts per week.
The cost of an E-blast is GBP 1,500 – content is entirely up to you and can contain graphics, logos, text and hotlinks.
E-newsletter sponsorships
CSI sends out an online newsletter every 3 weeks which seeks to round-up and analyse the most recent developments within the industry. The newsletters are received by approximately 10,000 of our e-subscribers worldwide and, therefore, present an excellent, cost-effective way of reaching potential international customers.
We offer one company exclusive sponsorship per newsletter which includes a banner advert, 100 words of text describing key products/services and links to be positioned at the top of the newsletter. The e-newsletter sponsorship cost is GBP 1,200
OTHER OPPORTUNITIES
Sponsorship of supplements
CSI produce supplements
based on specific topics
(recent topics include:
Mobile TV and IPTV).
Supplements are usually
16-20 pages and
comprise of a minimum
of 3 features within the
broad topic range.
Supplements provide
a unique sponsorship
opportunity for one
company to raise their
profile and be seen
as leaders in the field
that the supplement is
focused on.
The sponsorship package consists of:
- The opportunity to write a generic introduction to the supplement of 600/700 words, written by the sponsor and fully credited to the author. This consolidates the sponsoring company as an authority on the subject covered in the supplement.
- A full page advertisement in the supplement's prime site.
- The sponsor's logo and the words "sponsored by" on the supplement cover.
- The words "sponsored by" on each editorial page of the supplement.
Cost provided on application.
Planned supplement topics include digital signage and mobile TV with others open to suggestions.
Focus features
A Focus feature provides an excellent opportunity for companies to promote themselves in a mini inbound supplement, using both display advertising and editorial coverage.
A Focus feature consists of the following:
- Full-page advertisement.
- Focus cover page (inbound) bearing your company logo and the words 'Sponsored By'
- 2-page feature written by yourselves on a subject that is relevant to you. Your logo to appear on each page.
- 2-page feature written by us on the same subject, also bearing your logo on each page.
The cost for participation in a focus feature is GBP 6,000.
AWARDS
The CSI Product of the Year Awards is designed to recognise excellence and innovation in the industry. The award ceremony takes place every year at the IBC show, Amsterdam in September.
For full details on the CSI Awards, please visit the awards website: www.cable-satellite.com/awards
EVENTS
CSI Roundtables
Roundtables provide an opportunity of positioning your company as a thought leader & innovator in your particular area of expertise. The various CSI roundtable events will comprise of top-level discussions and will be held in London or a venue that suits all parties involved and will last approximately 2 hours. All participating companies will, of course, be consulted in advance on the most convenient date for them to attend. The discussions will be independently chaired by a respected industry figure and will be recorded in full by CSI. In the following issues of the publication, the roundtables will be reported in a comprehensive 7-page write-up and will include photographs of the event, panelist profiles and the sponsors' logos displayed prominently across the feature. Full copy approval will be sought from all participants prior to publication.
CSI aims to organise and publish the following roundtable discussions to take place throughout 2009.
Satellite
Online/web video
Cable
Home networking
Targeted/personalised advertising
CA/DRM/security
Digital Signage
Cost of roundtable co-sponsorship/participation is GBP 3,000
CONTACTS
Editor:
Goran Nastic
Email: goran.nastic@csimagazine.com
Tel: 020 7562 2401
Sales & Marketing Manager:
Tiro Bestonso
Email: tiro.bestonso@csimagazine.com
Tel: 020 7562 2701
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