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Achieving competitive advantage in the digital content revolution

The mobile TV market is predicted to be worth some £2.2 billion by 2009 and the mobile TV trials carried out last year in the UK by BT and O2 revealed encouraging interest in the service. Many network operators and content owners see this as a brand new and potentially lucrative revenue stream. However, it needs to be a cost-effective distribution to large audiences, easy-to-understand proposition for the customer and has customer-centric content. There should also be an existing target market and billing relationship. However, not all these criteria are met at the moment.

There are still many teething problems before it becomes profitable. Firstly it is still uncertain how customers would use the service and there are many commercial issues that need to be determined. There also needs to be an agreement on which mobile TV standard that is best suited to the delivery of mobile TV. Furthermore, spectrum availability needs to be determined as operators will want to choose the technology which provides them with the biggest range of handsets to address the largest market.

In this definitive summit, delegates will acquire the tools to move their business forward as well as getting a clearer understanding of the mobile TV industry, the challenges and opportunities that lies ahead! Delegates will hear first hand from the pioneers in rolling out their mobile TV initiatives as well as the latest in regulations from some of the most respected practitioners in the industry.