0830     Registration & Coffee

0900     Chairperson’s Opening Address
Chris Forrester, Editor,Inside Satellite TV

0915     Session One – Understanding the customer-centric Mobile TV experience – Keynote address

• Analysing the current status of Mobile TV and its potentials
• Defining a strategic and systematic approach to achieve maximum Mobile TV goals
• Establishing the broadcasting of live television to mobile devices as a viable revenue stream

Dominic Strowbridge, Marketing Director, BT Movio

0950     Session Two – Analysing the business case and value chain of Mobile TV delivery – Case study

• Achieving optimal business model: advertiser funded, pay-per-view or developing your own content?
• Determining the path to gain competitive advantage in this uncertain environment
• Investigating the pros and cons of different business models
• Does the ROI justify the investment cost on mobile TV?

Peter Mercier, Director of Business Development, Europe, MobiTV

1025     Coffee

1055     Session Three – Identifying the target markets and clarifying their needs – Case study

• Understanding customer requirements for successful implementation
• Justifying Return on Investments (ROI) on increasing content developing and improvement costs
• Delivering interactive mobile TV and personalised communications effectively
• The 4th screen – What makes it different? ( after cinema, home TV and PC screens)

Mike Short, Vice President, Research & Development, O2 Group

1130     Session Four – Case studies of content and service protection for Mobile TV

• Important considerations for content and service protection in mobile TV
• Standards options, and how to select a future-proof solution
• Case studies of mobile TV services in Korea, Germany, and South Africa
• Evolution to a converged solution supporting mobile VOD and PVR services
  

Doug Lowther, Vice President, Marketing, Irdeto

1205     Session Five – Gaining valuable insights into content selection for mobile broadcasting – Case study
Getting the selection, content quality and pricing right are some of the obstacles to mobile TV uptake by customers. This session will allow you to identify what these obstacles are and what is being done to give your customers exactly what they want

• Investigating interactivity of content as a key revenue driver of customer satisfaction        
• Increasing customer commitment by improving customer-centric content
• Identifying gaps in customer selection and retention data and improving their quality
• Accelerating the content replacement cycle to increase seamless customer experience

Paul Bennun, Director of Strategy, Somethin' Else

1240     Lunch

1340     Session Six – Exploring the range of Mobile TV technologies available – Case study

• Aligning the technologies to business goals
• Achieving superior customer satisfaction with current technologies
• Analysing the impact of multi-standard single-chip on the present broadcasting landscape
• Integrating spectrum availability with best technology to capture the largest market

Simon Mason, Head of New Product Development, Arqiva

1415     Session Seven – Understanding the roles of different broadcasting standards – Expert presentation

• Gaining insights into the three forerunners of standards: Digital Audio Broadcasting (DAB-IP), Digital Video Broadcast – handheld (DVB – H) and FLO
• Exploring the effect of unclear IP costs of these standards on successful mobile TV roll-out
• Analysing how differing standards impact the procurement of compatible handsets

Dr Glodina Connan, Key Account Executive, Harris Broadcast Communications Division

1450     Session Eight – Investigating current legal and regulatory issues facing mobile TV – Expert presentation

• Evaluating regulation of content including proposed changes to TV Without Frontiers Directive
• Assessing ‘protection of minors regulations’ implementation
• Effectively negotiating exclusive content arrangements
• Investigation digital rights management (DMR) and interoperability of data

Danny Preiskel, Partner, Preiskel & Co

1525     Coffee

1555     Session Nine – Examining the regulatory aspects of Mobile TV – Expert presentation

• Exploring the spectrum availability of Mobile TV
• Understanding Ofcom’s process for assigning relevant spectrum and the current state of play
• Analysing the requirements for content licensing
• Ensuring regulatory neutrality on mobile TV technologies
• Establishing the ability to transfer rights and obligations in spectrum

Peter Bury, Director of Strategic Resources, Ofcom

1630     Session Ten – Securing and enabling advanced mobile TV Services - Case study

• Securing mobile Personal Video Recorders (PVR) – protecting pre-recorded or stored content and the applicable business models 
• Employing interactive platforms on mobile devices – enhancing the viewing experience by adding voting, chatting, commerce, games and other applications.
• Understanding advanced EPG (Electronic Program/Service Guide) technologies – what does the user want to see and what else can the EPG deliver?
• Ensuring convergence between the mobile TV handset, the PC, Set Top Box and Personal Video Recorder

Joseph Deutsch, Vice President Product Marketing, NDS

1705     Close of Conference